With over 13 years working in the apparel development industry, countless years consulting and freelancing for small apparel and product based businesses, now owner and designer of Franc – there are many ways Brandy Mercredi can help you and your apparel or product based business.
CONSULTING + COACHING
I work with start-ups and small to medium-sized established brands – on a case-by-case basis; specializing in coaching them build on their own – from the ground up or improving their current workflow and identify areas that need extra care.
These areas often include:
- identify who your customer is, how to talk to them on a personal level and distinguish the products they most need + want. Which also includes; analyzed customer segmenting, improving ad dollars spent, marketing funnels
to improve sales, confidence in product creation, as well as many other
incredibly important aspects aided by using the business changing ASK Method. - how a garment is constructed (proper fabrics, stitches, finishes, etc)
- coaching on the steps + processes needed in order to make a garment
come to life - helping to clean up production + development processes, making sure
things are run efficiently and effectively - aid in costing and profit margin, possibly help identify points that can be re-sourced for lower cost
- how to design a cohesive line that will ensure higher sales
- how to create product that has a point of difference (and why that’s important)
- aid in building a production calendar (for on time delivery)
- connect you to a branding expert (possibly for re-branding)
- help with social media marketing plan (based on your unique business)
- how to properly communicate what you want to pattern makers, samples makers, sewers + factories
- often help to find blind spots in their production or marketing
- and many more areas
If you have a start-up or an established brand and would like to talk more about how I can help your brand, please email: [email protected] for more info and consulting rates.
ASSISTING + FREELANCING
- Design and development of new styles (taking vision from brand or working together)
- proper spec packs (fit and styling and production notes)
- linesheets (technical drawings, visual of full line)
- help with fabric + seasonal colour picking
- help with proper communication between contractors (to ensure best end results)
- possible help with social media plan
- connect you to a small business branding expert
- help to build a production calendar
- helping to figure out actual cost of goods and profit margin
TO TALK MORE OR INQUIRE ABOUT CONSULTING, PLEASE EMAIL: [email protected]
